Pen & Pixel

91 Items
Last Updated: 2021-02-08

Stylishly dressed rappers, diamond encrusted jewelry, piles of cash, and champagne bottles epitomized the bling aesthetic associated with many 1990s hip hop artists. During this time, Houston-based firm Pen & Pixel Graphics, Inc. began using these visual elements to create album covers that portrayed the high life. This collection includes 91 images related to the firm, including digital files of album cover artwork, a catalog, and photographs of offices and staff.

Pen & Pixel was innovative in its use of early Adobe Photoshop; their designers used as many as 200 layers to build up a single images. The company typically photographed a client in the studio, then used Photoshop to surround the portrait with a collage of cars, models, and luxury items. Pen & Pixel also developed highly stylized title lettering that suggested diamonds or precious metals.

Pen & Pixel Graphics, Inc. was founded in September 1992 by brothers Shawn and Aaron Brauch. The Brauch brothers got their start by working for Houston’s Rap-A-Lot Records before recognizing that demand for their graphic design work was high enough to enable them to start their own company. Shawn became the firm’s creative director and vice president, and Aaron served as its general manager. They worked primarily with rap musicians, including renowned artists such as Lil Wayne and Master P and record labels Cash Money Records and No Limit Records.

In addition to album covers, Pen & Pixel produced artwork for posters, logos, and videos. The firm closed in the early 2000s.

The original materials are available in UH Libraries' Special Collections in the Pen & Pixel Graphics, Inc. Records.

Source: Interview: Shawn Brauch (Pen & Pixel Graphics).

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